ProjectThe Mall Unseen LayersTagIn-store Visuals
We've had the wonderful opportunity to develop an immersive film for a prestigious luxury fashion outlet: The Mall Sanremo.
Our creation is a sensorial journey that envelops viewers in a dreamy exploration of textiles, offering an immersive experience through surreal fabrics.
In this visual journey, a variety of fabrics come to life in a surreal and fanciful manner. They will be transform into entities, dancing and weaving to showcase their unique personalities and stories.
Dreamy, Dramatic and Elegant Aesthetic: The film's dreamlike quality will be enhanced by soft and hard lighting, flowing movements, and a wide range of textures and colors to create a magical atmosphere.
Textiles, shapes, curves and colors inspired by nature can create a serene and soothing ambiance, reminiscent of experiences like contemplation, travel or relaxation. Drawing from elements such as the sea, clouds, and flowers, designers can infuse their creations with the calming essence of the natural world.
Fabrics can mimic the fluidity of ocean waves or the softness of clouds, using materials like cotton, velvets or denim. Shapes and curves can emulate the organic forms found in nature. Colors can range from tranquil blues of the sea to vivid pink, evoking the hues of blooming flowers.
CreditsConcept, Design & Animation: Hup.Studio, Production Company: Wildframe
Creative Direction: Romina Giarrizzo + Marco Salemi
Art Director: Romina Giarrizzo, CGI Artists: Vicenzo Memeo, Marco Salemi, Producer: Andrea Cingolani, Year 2024
