Search Innovation


We worked closely with the Psyop team for a series of 3 episodes for Google Search Innovation: Lens, Misspelling and BERT.

This animation series help to understand in a simple way the complex work behind the Search function.

Hup Studio was focused on the art direction, design and animation explorations.

Images, shapes and the line are the visual components that work together with the Google branding. This showcase explain the direction used throughout these films.