E! →
Rebrand Pitch
2020
We've been called to work on a rebranding proposal for E! Entertainment.
Our goal was to create a visual identity that represents the channel's essence as a dynamic and engaging platform.
We used the point featured in the logo as the leitmotif and developed a full graphic system around it.
Our goal was to create a visual identity that represents the channel's essence as a dynamic and engaging platform.
We used the point featured in the logo as the leitmotif and developed a full graphic system around it.
![](https://freight.cargo.site/t/original/i/4a1e3d7b459dcebc647fc14b78bfea10993c4e2e90a0cf5f6fa786702e5ac44a/Bumper_03B.jpg)
![](https://freight.cargo.site/t/original/i/b36c4044a929381057a1199eb0c4d5c1b98d3a3aa841dabd5b271d2745832068/Grid-E01.png)
![](https://freight.cargo.site/t/original/i/b400eaa5667d446328671c6d6f051e2376b6c5711154cb6a20c384e560a2da2f/Grid-E02.png)