Aero is an open-air music festival dedicated to electronic, visual and modern culture.

We came up with the idea of creating the identity for an outdoor festival and immediately started thinking about air concepts. We conceptualized ideas inspired by air-filled elements and crafted dynamic and playful 3D animations for the festival.

We developed a global identity. From the naming to layouts. From inflatable objects to animations, every detail was designed to evoke a sense of lightness and musical flow.

Our approach takes cues from modern editorial design and includes an extensive number of assets; 3D, logo and typographical design, all the way through to videos on social media.

We created this festival as a showcase to celebrate the blend of open-air and music, transforming the festival grounds into a dynamic playground.

We chose light blue as the primary color for the Aero brand, evoking the idea of the sky. We expanded the complementary palette with green, transparent and earthy tones associated with the outdoor festival.