ProjectAero Music FestivalTagMotion Branding
Aero is an open-air music festival dedicated to electronic, visual and modern culture.
We came up with the idea of creating the identity for an outdoor festival and immediately started thinking about air concepts. We conceptualized ideas inspired by air-filled elements and crafted dynamic and playful 3D animations for the festival.
We developed a global identity. From the naming to layouts. From inflatable objects to animations, every detail was designed to evoke a sense of lightness and musical flow.
Our approach takes cues from modern editorial design and includes an extensive number of assets; 3D, logo and typographical design, all the way through to videos on social media.
We created this festival as a showcase to celebrate the blend of open-air and music, transforming the festival grounds into a dynamic playground.
We chose light blue as the primary color for the Aero brand, evoking the idea of the sky. We expanded the complementary palette with green, transparent and earthy tones associated with the outdoor festival.
The oval is the key element of the logo. With a thin stroke, it maintains the idea of lightness and balloon-like qualities, while being paired with a distinguished and recognizable typeface that makes it function effectively as a brand.
The tone of voice for the photography aims to capture youth culture, featuring dancing people, a fun attitude and the outdoor atmosphere of the festival.
We created custom 3D objects such as balloons, inflatables and bubble wrap, all of which evoke a sense of being air-filled. These 3D assets were designed to seamlessly integrate into animations showcased on the website and social media platforms.
CreditsConcept, Design & Animation: Hup.Studio
Creative Direction: Romina Giarrizzo + Marco Salemi, Year 2024
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