Abacus, Switzerland's premier software development company, approached us to pitch their new visual identity to be used on their social media platforms.

The pitch involves creating an engaging and dynamic visual experience using spheres in motion on geometric paths. The spheres, which represent a flow of information and data, move along straight, curved, and angular lines, interacting with each other to create intriguing patterns. The videos are designed as seamless loops, creating an immersive and continuous visual journey.

Our focus is on using minimal sets to showcase the harmony of the composition in a singular and straightforward way.